old wine old bottle ,just a new throttle

http://timesofindia.indiatimes.com/india/Ashok-Chavan-in-dock-for-Adarsh-money-laundering/articleshow/12943270.cms

P&G'S "thank you MOM" and what went behind the thought

http://mashable.com/2012/04/22/olympic-moms-video/

Pepsi "#now marathon....

http://mashable.com/2012/04/30/pepsi-pulse-live-for-now/

Dew vs Thums up-It's all abt adventure...

http://www.business-standard.com/india/news/the-new-frontier/472228/

Thinking small is new big idea

http://www.ft.com/cms/s/0/f9afadd0-65df-11e1-979e-00144feabdc0.html#axzz1rhAUmmid

higher education - tough prices to pay

http://www.telegraphindia.com/1120405/jsp/opinion/story_15313792.jsp#.T36YkPAjEQ2

Brand Extensions

http://blogs.hbr.org/cs/2012/04/ries_trout_were_wrong_brand_ex.html

Jagjivan Ram - new wine in old bottle or eeh ???

http://www.hindustantimes.com/ViewsSectionPage/Columns/An-able-administrator/Article1-835523.aspx

DIghitisaaaation and its woes

http://www.livemint.com/2012/04/04195313/Digitization-and-its-consequen.html?google_editors_picks=true

MSP & Food prices game

http://www.livemint.com/2012/04/03214921/Time-for-a-closedended-MSP-pr.html?google_editors_picks=true 

IPl takes off badly

http://economictimes.indiatimes.com/opinion/editorial/ipl-2012-begins-with-more-at-stake-than-just-a-cricket-match/articleshow/12527676.cms

OLD but good compilation

http://adage.com/article/special-report-the-advertising-century/ad-age-advertising-century-top-100-campaigns/140918/

nokia-channel-me wid SRK

http://www.apunkachoice.com/photo_gallery/parties_events/gid200001903-shahrukh_khan_unveils_kkrnokia_campaign_for_ipl/

Future of Advertising -Traditional to new day .....

The article below elucidates in depth the development of traditional and thereby the move form traditional to modern day advertising avenues...
http://www.businessweek.com/innovate/content/jul2010/id20100712_542186.htm

Logo-Lution (evolution of Logos)

http://best-ad.blogspot.in/2008/08/evolution-of-logos.html

Check this site for intersting devlopments and evolution of LOgos as we know of them now........
A deeper look shall ensure how embedded is the brand's history in the logo's evolution ....
Comment on the same..

Movie Review : Adaminte Makan Abu (Malayalam)

Guys this is one impeccably woven Review,go through it to understand the critical nuances of writing one
http://www.thehindu.com/arts/cinema/article2479907.ece

Amrita puri aces it off post Ayesha -A good take on a novice...

http://www.thehindu.com/arts/cinema/article3265862.ece

Geeta creates history

http://www.indianexpress.com/news/Geeta-makes-history--qualifies-for-Olympics/931289/

Trial in Bhanwari Devi case

http://zeenews.india.com/news/rajasthan/trial-in-bhanwari-devi-case-to-begin-today_767736.html